Professor of Content Marketing & Brand Storytelling at Luiss University Marketing Master’s Degree; Professor at Luiss School of Government and Director of Master in Political and Institutional Communication and Marketing, master promoted by Luiss School of Government and Luiss Business School. Senior Research Fellow Luiss X.ite, center for Innovation and Behaviors.

Author of many publications about Communication, Information and Marketing. Latest publications: Journalism and Society (Information, Policy, Economy, Culture) and High Volume (Policy, Communication and Marketing).